Being self employed, we are always striving to give our clients the best value we can. What is value and how does it work?

Value is a measurement of something we feel is important or worthy of us. Value changes and is different for everyone based on our belief systems. Our belief systems are based on our past experiences. So how does it work in our everyday lives?

Value is also based on trust. Our own trust and the trust of the business selling the goods or services. Most transactions don’t happen the first time there is an interaction with a client.

If a realtor you don’t know calls you up and asks you to buy a house from them, you would probably hesitate and try to find out everything you could about them before you would ever commit to doing that. You don’t know them, and therefore you don’t trust them just yet. Trust is earned, not just expected. The realtor must first build that trust, then provide value, then the transaction may or may not happen depending on a lot of factors.

Relationships are the same way. When we first meet someone, we start out learning about the other person and finding out what makes them tick. Everyone is usually on their best behaviour. This is called the honeymoon stage. It may last for one month to six months depending on the people involved. What is essentially happening is the two people involved are courting each other and selling themselves.

They first must create trust. This can be done in many ways. Spending time together and talking about their dreams and goals, their morals and values is the first step. At some point intimacy gets involved and is usually very intense because it’s new and away you go.

As time goes on, the honeymoon stage tends to wear off. Then people stop trying. The issue with this, is that if you don’t really get to know someone first and love them for who they are rather than lust, the intense intimacy will wear off and what are you left with? You are left with someone who you don’t really know, therefore possible separations occur, or the relationships become stale over the years. This is not the way to build value.

Value starts with you. Yes, you! We must take the time to really get to know ourselves and what makes us go around. What are our likes and dislikes? What are our values and morals? Who are we? What are our boundaries? Why are we here? If you don’t know the answers to these questions, then how will you ever attract a partner who has the same values as you?

Knowing this will help you in the long run. It’s not what you say “YES” to, it’s what you say “No” to.

Photo by Sebastian Herrmann on Unsplash

Dana G Smith, CSIC

Dana G Smith CC is a Certified Professional Development Coach/Consultant and co-creator of The Mindful Trucker, helping companies and professional drivers have more connection, communication, and overall job satisfaction.